branding, packaging, identity, print, icons system, web
Branding and design for a Swiss plastics brand. Rothopro is a subsidiary brand of the renowned Swiss Rotho Group, specializing in waste disposal and storage solutions for the professional market. The design concept was based on the contrast between Swiss precision and quality and the world of everyday use. This polarized universe generated an iconic style referring to different types of waste through the filter of a clean, minimalist, and practical style.