Brand & Design Strategy

For a bakery and cafe chain that operates in Israel and abroad, we have created a new design and communication language based on creating messages which deal with emotions from the fields of taste and baking: messages that express freshness, urbanism, and optimism. The typographic and illustrative messages that appear in a packaging series are combined as an active part within the inner decor of all the new chain branches, and create an updated current look that is also very calm and friendly. This visual strategy has given the Roladin brand an extra angle that conducts with the client a positive and strengthening relationship which serves as another layer of humor, spicing up the brand's messages and values.