branding, packaging, web, exposition, icons system
In our digital world, children lie in front of TV screens, manual work is neglected, and quality time between a father and his children has been forgotten. These circumstances motivated us to create the Red Toolbox - Made By Dad & Me brand. Put down your remote control and pick up a saw, exchange the mouse for a screwdriver, and get to work! A dynamic and professional brand, which speaks to the child and father together, it helps the father to convey and the child to acquire the values and skills of order, responsibility, failure, success, cooperation, and pride through teamwork. The most significant challenges were targeting audiences of varying ages, and promoting products similar to those sold on the shelves of DIY networks throughout the world.