Brand & Design Strategy

As a company that specializes in fashion accessories for the hair, we have created a concept that is built on iconography of naughtiness and youth, which is expressed in a visual language using graphic elements which are aimed at delivering messages of freshness, up-to-date, and variety. The brand is based on collections which change four times a year, and as such a development of dynamic communicational language which functions as a platform to deliver image and value messages of the brand was demanded from us.