Eden Desserts

re-branding, packaging

016-2008

Each time you enjoy a dessert there is a boundary that must be crossed, and that is why indulgence has comprised the value for basing a design concept for the Eden dessert series. We have used cliches from the mysterious, seductive, and sexy world, and have combined them with a sweet, innocent, and figurative world. The meeting between two halves on the package, the logo style and its location, which combines the two parts, has created a sensual product series.