Brand & Design Strategy

After an in-depth strategic process in which the values of reliability, transparency, personal attitude, and efficiency were chosen, we found that there was no more appropriate name than ALUMA for this group of focused and highly motivated people who form the connection between Israel's earth and heat and the whole world. A combination of progress and land, heat and precision, working hands and global expansion - all of these create a precise image language that serves as a spearhead for a chosen company dealing with the marketing of agricultural production.