BRAND & DESIGN STRATEGY

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TUSSO

SWEET MOMENTS

Complying with the world’s trend, Tusso by Danshar is a brand specializing in the no-added-sugar sweets’ category, targeting diabetics or people trying to reduce their sugar consumption. Products with no added sugar and food products holding a contemporary nutritious agenda in general, are no longer positioned at the bottom of supermarket shelves, let alone Tusso. With a clear strategy, it positions itself as a brand brining an experience of taste and lifestyle. Purple was chosen to define the category and enhance the brand’s presence adding to its vitality and liveliness.

Client: Tusso / DANSHAR
Strategy: DANSHAR
Visual strategy: Blend-It
Photography: Ya. Yasmin & Arie photographers / Erez Ben Shahar
Styling: Nurit Kariv


TUSSO

SWEET MOMENTS


Complying with the world’s trend, Tusso by Danshar is a brand specializing in the no-added-sugar sweets’ category, targeting diabetics or people trying to reduce their sugar consumption. Products with no added sugar and food products holding a contemporary nutritious agenda in general,


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