BRAND & DESIGN STRATEGY

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MAYA

SIMPLE BASIC KITCHEN

Targeting mainly religious segments, Maya’s strategy was predominantly price-based with limited visual equity values and no vision. Nevertheless we got to know an old-timer brand that provides an overall solution for the household’s pantry. Working on the strategy, we realized it is essential to create a language that will accent the brands advantage – basic products at a fair price, as well as develop unique products to suit the markets ‘Maya’ is active in, and respond to contemporary technological and health trends. The slogan we formulated was “Simply a real kitchen” emphasizing the message precisely.
Handling many categories on different shelves, together with the desire to be clearly identified was a challenge. The solution was to formulate a firm grid that accents the brand’s name allowing for optimal product transparency, while the photography communicates an experience of taste and functionality. Once the new branding reached the shelves, it immediately became a legitimate player among the other market players.
Clearly identified, it keeps in touch with the customers at eye level without “making a fuss” on the shelves.

Client: Maya Food Industries
Strategy: Practical Innovation / Blend-It
Visual strategy: Blend-It
Photography: Ya. Yasmin & Arie photographers / Erez Ben Shahar
Styling: Naama Ran


MAYA

SIMPLE BASIC KITCHEN


Targeting mainly religious segments, Maya’s strategy was predominantly price-based with limited visual equity values and no vision. Nevertheless we got to know an old-timer brand that provides an overall solution for the household’s pantry. Working on the strategy, we realized it is essential to create a language that will accent the brands advantage –


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