BRAND & DESIGN STRATEGY

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MAIMON’S

PROFESSIONAL BAKING PRODUCTS FOR HOME

A leading spice company was seeking to open a new category on shelves of supermarket chains – confectionary and baking under the same brand. Extensive research triggered off the branding process as we studied confectionary and baking categories in Israel and abroad. We realized that although being a high potential category, none of the brands existing in Israel has ever comprehensively or for that matter properly addressed it. In terms of language design, we created an ongoing discourse between the meticulous, exact world of a confectioner and the sensual and material world of baking products, raw materials and equipment for cooking and baking.

 

Client: Maimon’s
Strategy: Blend-It
Visual strategy and packaging development: Blend-It
Photography: Ya. Yasmin & Arie photographers
Styling: Blend-It / Yasmin & Arie photographers


MAIMON’S

PROFESSIONAL BAKING PRODUCTS FOR HOME


A leading spice company was seeking to open a new category on shelves of supermarket chains – confectionary and baking under the same brand. Extensive research triggered off the branding process as we studied confectionary and baking categories in Israel and abroad.


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