BRAND & DESIGN STRATEGY

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DOMINOS PIZZA

AROUND YOUR NEIGHBORHOOD

Approached by Domino’s Pizza to design new pizza boxes, our objective was to enhance customer experience and increase satisfaction taking into account the Pizza, the related products as well as Domino’s delivery service. As Domino’s comes with great visual equity, the mission of complementing customer’s satisfaction and at the same time developing operational solutions at the branches, was quite a challenge. Capitalizing on the fact Domino’s Pizza is a leading brand, we believed that in order to best respond to the operational needs as well as complement the product, enhance the message and the brand’s advantages, the boxes should be uniquely designed. Collaborating with Frenkel CD, we created a unique series of boxes for the chain’s entire product range. Emphasizing on the brand’s differentiating values, our design is based on, and inspired by worlds of orienteering and Apps.

Client: Domino’s Pizza
Strategy: Blend-It
Visual strategy: Blend- it
Packaging development:  Frenkel CD/ Blend-It


DOMINOS PIZZA

AROUND YOUR NEIGHBORHOOD


Approached by Domino’s Pizza to design new pizza boxes, our objective was to enhance customer experience and increase satisfaction taking into account the Pizza, the related products as well as Domino’s delivery service. As Domino’s comes with great visual equity,


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