(Basic Series) The Meir Beigel brand is the second actor in the category of pretzel snacks in Israel. As an aggressive category and crowded shelf, we have investigated the world of the hard sale and have built a brand with a new adaptation for corny and overused terms. A language that combines elements taken from a world of different contexts, expressing the values of prominence through a new way of looking with combining the language elements such as signs, direction signs, graffiti, propaganda, and urban textures. We have matched the visual language to printing techniques that work in the form of rough color surfaces, and we have combined selected transparencies to create a meeting of the baked snacks with the graphic language, which is up-to-date and eye-catching.