BRAND & DESIGN STRATEGY

TERMOKIR

ADVANCED CONSTRUCTION SOLUTIONS

BACKGROUND

Founded in 1983, Termokir is situated in Kibbutz Horshim and owned by the kibbutz. The company develops and manufactures high-end building products and materials among them: plaster products, insulation materials, sealants, glues and acoustics, utilizing advanced technology.

Approached by Termokir following a comprehensive process that included defining the company’s vision, updating and implementing the basic elements of image and logo; our role was to handle the products’ packaging – a major component of implementing the language, and communicating with the brand’s customers.

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FORMULATION THE STRATEGY

Over the last few years, Termokir had become a leading enterprise providing advanced construction solutions, rather than a company supplying building and construction materials, a significant transition for a conservative company to handle.

Following an in depth study, examining the product matrix and the language, we understood that Termokir ‘s method and architecture do not allow developing a language providing for the company’s vision, challenges, future product mix and opportunities.
Setting-up the exact infrastructure, we formulated a matrix defining family products that assemble the entire product mix into systems, including products belonging to different families.

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