Flavored water. Flavored water is a complex and crowded market category. Our aim was to imbue it with the values of freshness, health, and lifestyle, and we therefore built a graphic language which was created from human situations of tranquility, calm, and optimism, all of which take place in park surroundings. Layers of color and close-ups, which convey taste on the one hand and, on the other, values of the magical and simple moments of life, have served as a visual language.