BRAND & DESIGN STRATEGY

CREATIVE

Communicating a venture precisely, creatively and uniquely is a challenge, creativity requiting open-mindedness, willingness to go beyond boundaries and even boldness. Our role as creative people is to create you and for you a coherent, differentiating visual identity.

An identity that goes with your idea, venture, or agenda incorporating content and a message that supports and communicates the emotional and rational messages loud and clear.

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EXPERTISE

Turning a venture or a product into a brand, or handling the evolution of one that already exists and holds brand equity of its own is a great responsibility, requiring also quite a bit of self-criticism.

Consolidating a process and steering it toward an outcome is established upon expertise and the understanding every entrepreneur and process has specific demands that require unique modifications fit for changing needs in a dynamic, fast-forward world. We gather our experience we have acquired driving numerus branding and design processes in many areas, various markets, and serving a diversity of clients.

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MANAGEMENT

Branding processes are exciting yet they are also sensitive, often starting off with a big question mark. Processes of such require a competent team that is able to lead an effective and creative process while attentive to both the client and process. Featuring well-defined phases a branding process comprises listening to the client, learning about the venture, getting to know the category and analyzing it, constructing a strategy and consolidating the messages that go along with a unique story.

These steps lead up to the development of a visual DNA supported by a language broadcasted across the right media channels. Achieving this requires agile thinking and the ability to set the foundation for a creative, effective process one that meets the project needs to detail. It is a deep, fascinating, and enjoyable process and when it is over a brand is born. 

Connecting between the rational, the emotional, and peoples’ needs we are aware of how empowering design can be, and how it can maximize a project’s potential. At the same time we are also aware of the limits. Using design and communication tools in the right way can reach out, stimulate, inspire, and excite bringing great value to your venture. 

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Our chest of tools contains a collection of proficiencies and skills that together with an agenda provides for a balanced combination facilitating composition and development of brands.

* Our studio has an offbeat creative atmosphere. As we see it, on fertile creative grounds fascinating processes grow.

* Managing a design and/or a branding process involves making the right decisions, following a well-defined process, working with the right combination of people and achieving the project’s objectives.

* Practice – a balanced combination between creativity and the ability to actually apply it and bring it to life, using  the right applications that meet the audiences across relevant media channels.

* We held numerous local and global renowned design and branding processes that accompany our clients and serve them for many years.

* Branding processes do not end with a presentation. They are far-reaching processes requiring persistence and ongoing supervision.

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