Branding processes are exciting yet they are also sensitive, often starting off with a big question mark. Processes of such require a competent team that is able to lead an effective and creative process while attentive to both the client and process. Featuring well-defined phases a branding process comprises listening to the client, learning about the venture, getting to know the category and analyzing it, constructing a strategy and consolidating the messages that go along with a unique story.
These steps lead up to the development of a visual DNA supported by a language broadcasted across the right media channels. Achieving this requires agile thinking and the ability to set the foundation for a creative, effective process one that meets the project needs to detail. It is a deep, fascinating, and enjoyable process and when it is over a brand is born.
Connecting between the rational, the emotional, and peoples’ needs we are aware of how empowering design can be, and how it can maximize a project’s potential. At the same time we are also aware of the limits. Using design and communication tools in the right way can reach out, stimulate, inspire, and excite bringing great value to your venture.